布鲁内尔大学商科硕士怎么样排名英国前20-唯寻国际教育

如果要盘点英国布鲁内尔值得申请的专业，那么商科一定要了解一下。今天我们就和大家一起来了解布鲁内尔大学商科硕士的排名、申请要求、学费。

（点击查看2022英国经济专业排名解读 LSE十年来首次登顶）

布鲁内尔大学商科硕士怎么样排名英国前20内容图片_1

布鲁内尔大学商科硕士排名

在2022年QS的Business Masters排名中，布鲁内尔拿下了英国前20，世界前100

企业和品牌的成功离不开有效的营销，从交付客户价值到设计极富创造性的数字化沟通，营销一直是商界中令人兴奋、眼界大开的专业领域。

布鲁内尔的市场营销专业将帮助学生获得专业知识，培养专业技能和创造力，有信心和能力策划、实施和评估能够为公司和客户创造价值的营销和品牌活动。学生还可以通过学习获得英国特许营销协会（Chartered Institute of Marketing，CIM）的职业营销资格，并在就读期间成为CIM的会员。

布鲁内尔大学商科硕士申请要求

2:2（或以上）英国荣誉学位，或同等国际认可资格。

雅思要求总分6.5，单项6.0以上。

我们再以第一年的课程安排为例看看该专业的学习内容：

MG2096 - Consumer Behaviour

This module aims to provide students with a critical understanding of ‘consumer behaviour’ as investigative discipline informing individual and marketing decisions. Attention will be paid to the external, situational and internal factors which include psychological, social, cultural and economic factors that influence consumer behaviour in personal buying situations and the complexity of the Decision-Making Unit and process.

MG5620 - Contemporary Brand Management

The module aims to provide a critical understanding of current theory and practice of Brand Management field including academic theories, frameworks and models within a business context. Students will be given opportunities to discuss current important issues in the field with a view to developing critical skills of evaluation and appraisal.

MG5561 - International Marketing

Developing insight and investigative ability to conduct research in developing and implementing market strategies across international sectors.

MG5547 - Marketing Communications

Understanding process, theory, social impact and ethics of marketing communications.

MG5608 - Marketing Principles

Taking the basic marketing concepts and contrasting them with newer relational and service-based perspectives in a module that is designed to be motivational, creative, applied and relevant to today’s marketing practice.

MG5510 - Project

Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

MG5625 - Strategic Digital Marketing

This module aims to provide a critical understanding of the practice and theoretical foundation of Digital Marketing. This includes a combination of academic theories, frameworks and models within a business context and contemporary strategic and operational approaches.

MG5615 - Understanding Business and Management Research

Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.