IB CUEGIS Essay怎么写 点开收获详细范文解析

IB商务考试的SECTON2要求每个学员写一篇CUEGIS Essay，非常考验学员的论文写作技巧与论述能力。今天我们就通过一篇CUEGIS Essay范文解析，结合实例与大家聊聊怎么写好这篇论文。

什么是CUEGIS Essay?

IB商务说一门非常需要逻辑思维能力的支持的科目，它和经济一样不适合死记硬背的方式去学习。 

商务会教大家一些商业理论，如不同的动机理论或营销策略，并尝试思考现实生活中的企业，以及它们如何实施运营和管理的。例如，对于教学大纲中的营销部分，去与真实的企业案例联系起来，如苹果和三星的营销方案的重点都在哪里。

CUEGIS是商务的考试内容之一，CHANGE, ETHICS,INNOVATION,GLOBALIZATION，CULTURE及STRATEGY的缩写。。

在Paper 2 Section C中，同学们需要应用CUEGIS写一篇价值20分的学术论文。这篇会占SL学员总分的18%，HL学员总分的10%。所以难度和重要性显而易见。

CUEGIS Essay要求你任意选取一个公司，根据题目要求，从公司道德，创新，全球化等议题角度来现场完成论文的写作，对于国际学校生来说其实难度颇高。

但是其中也会有许多写论文的技巧，包括如何架构论文，如果进行合理的论述，如何进行论证，如何结尾，如何表达自己的看法和见解，是取得高分的制胜法宝。

CUEGIS Essay SAMPLE解析

Essay Question: Examine the strategic and ethical implications of e-commerce in an organization of your choice.  

E-commerce is the trading of goods and services over the internet, electronic platforms and computer networks. This essay examines how 3M conducts business to consumer (B2C) and business to business (B2B) transactions through e-commerce strategically and ethically. Famous for its iconic sticky notes, 3M is a global innovation company based in the USA. From abrasives to aerospace and aircraft maintenance products, 3M is a diversified manufacturer of products across many industries. It has global annual sales of around $30 billion and employs 88,000 people in over 65 countries.。

Comment: 因为CUEGIS要求挑一个公司来写，该例文选取了3M公司，首先在写CUEGIS之前，切记需要审题，题目的关键词是Strategic及Ethical，还有就是E-commerce。段需要表达E-commerce是什么，3M公司是做什么的，生产什么产品的，每年销售额是多少，公司规模多大，公司遍布世界哪些国家，尽可能把之前自己了解过的公司信息进行详细描述，这些当然需要小伙伴们提前积累相关知识，尽可能在了解公司的时候记录一些数据，如人数，遍布国家的数量，每年销售额或者利润的数值等。

Strategy in business means the decisions the organization has made in order to achieve its business objectives. The potential of e-commerce influenced Inge Thulin, 3M’s CEO, to extend the company’s relevance to customers and establish a presence in the marketplace. In implementing e-commerce, 3M invested $20 million to restructure its information systems.One of the benefits of this strategic investment is allowing 3M to support users from all of its strategic business units, partners and customers and integrate data from hundreds of systems worldwide. 

Comment: 第二段就要时刻记得切题，首先，需要解释趋势的含义，体现的是E-commerce的趋势，趋势实践需要体现公司的一些决策如何影响到E-commerce的发展，在这个论述中，建议考虑到这些决策带来的趋势给予3M公司的积极影响，当然你也可以有Critical thinking，考虑到一些局限的部分。

The new platform enables 3M to better connect with wholesalers, distributors, agents and retailers as well as individual consumers through its global network of e-commerce sites. However, the downsides to e-commerce are that it is costly to initially set up and implementation requires constant upgrades as technology continues to improve rapidly. The strategic implications of e-commerce to external stakeholders, such as 3M’s business clients, are better stock control and personalization of orders. Corporate clients would be able to track their stock orders and thereby benefit by ensuring their business processes are not delayed. Business clients can also reduce costly calls from customers inquiring about the status of their order. Personalization allows 3M’s clients to provide specific requirements in their orders. This would allow 3M to increase chances of additional purchases by clients. Internally, it allows an individual senior manager to make fast and better-informed decisions. 

第三段会对投资信息系统建立全球电子商务网络这一决策的具体影响，对于不同的相关利益者有哪些具体的好处，有没有投入的成本太高，降低公司的利润率。还包括可以利用这样的技术进步进行订单的跟踪，给与客户个性化定制的服务，增加客户的满意度，增加了公司效率，从长期来看，也可以累积客户的忠诚度。所以BM这门课分析问题需要透彻、全面、具体。

In 2006, 3M was investigating a more cost-effective and automated method for its salespeople to take orders, and provide real-time reporting for its head office. 3M hired the services of e-commerce software firm Ignify, a Microsoft Gold Certified Partner, and had a B2B online ordering portal live in just four months. 3M’s Ignify e-commerce portal pushes information to sales people to provide access to near real-time stock levels. This benefits 3M as there is a reduction in the shipment time, thus improving customer satisfaction and reducing overhead costs. 

For internal stakeholders like 3M’s employees, such as its sales staff, e-commerce allows them to move away from a strict hierarchical reporting system. Instead, staff can adopt the use of cross-functional remote teams in order to deliver top service to customers.Individuals from R&D, marketing, sales, and production departments work together in teams to focus on new product and market opportunities. This is part of 3M’s corporate Six Sigma strategy to achieve near zero defects introduced since 2001. Thus customers enjoy high quality products from 3M.

Comment: 第四和第五段更深入了提到了公司决策更深入的变化，引入了非常省成本，并且自动化的新颖软件，及时汇报新的销售情况，使销售情况与存货情况进行联动，及时知道仓库何时发货，运输，减少了运输时间，销售人员可以及时统计和了解信息，客户能及时收到货物的同事也节省了大量成本。不难看出，这样的分析会显得文章非常有逻辑，从公司的新举措导致对于的公司趋势的变化和对不同相关利益者有利的影响和作用。步步深入，每段的最后一句基本都是对于这一段的总结。However, one major concern is the reliance of 3M on a third party to maintain and upgrade its database and e-commerce systems, raising concerns regarding security and privacy. Thus this raises the issue of ethics. Ethics in business are the values and principles that influence how the people in an organization behave. 3M uses a Global Internet Privacy Policy, which complies with all applicable privacy and data protection laws. The benefits of behaving ethically include customers gaining trust in the brand. There may also be issues concerning business partners and other external stakeholders who share their personal information with 3M. Thus, this forces 3M’s internal stakeholders, such as Kimberly Foster Price, Senior Vice President of Corporate Communications, to be open and honest about 3M’s information practices, making information available to interested parties and increasing information flow to the public. For example, such polices were published in 3M’s corporate website. It is also the responsibility of Julie Bushman, Senior Vice President of IT, to ensure the security of confidential clientele information. 3M uses Secure Socket Layer technology to transfer personal information over the internet. Comment: 

In conclusion, 3M pays a lot of attention to promote its company and brand through ecommerce as part of its business strategy, and acting in an ethical way. Despite some challenges in maintaining internet security and the costs of regularly upgrading its computer networks, 3M expects its online sales growth to continue, especially as an increasing number of both corporate clients and customers now place most of their orders through the internet

总结其实也非常重要，一般有几种模式，第一，可以提出自己中立的看法，第二，可以提出可行性方案解决反方提出的问题，第三，可以论述下，尽管有各种困难，但是依旧能通过电子商务去增加客户的数量和订单的数量。第四，可以从短期和长期的角度分别来看未来趋势。第五，也可以提出自己一边倒的观点。

以上就是今天为大家整理的CUEGIS Essay范文讲解。希望能为每位IB同学取得高分作好提前准备。

从上文解析中也看得出来，想写好一篇Essay，写作框架、立论、文章主体、分段排布等每个细节都要做到最好。这对尚处于国际学校阶段的同学们来说还是很有难度的。何况一篇好的论文往往会涉及许多学校导师不教的调查方法与不成文要求。

如果你在IB的论文写作上遇到了困难，或是在其他科目的学习上有问题，点击报名【IB同步培训班】，海归导师提供学术支持，同时规划EE选科，找到IA、TOK时间线，陪伴ib小伙伴的学习之路。

更多IB课程学习攻略点击IB商业SL10分题总是写不好，版满分攻略来了、

扫码添加小唯，让她给你发50篇 TOK SAMPLE。